As eCommerce evolves, achieving profitable revenue growth has become increasingly complex:
- Improving the user experience to minimize abandonments and maximize “attachements”
- Continuously reduce cost-per-transaction with savvy bid management on comparison shopping engines.
- Optimize site content for search engines to attract more “organic” shoppers.
- Promote the site to new customers (with on-line PR), and strengthen existing customer relationships with e-mail marketing and a vibrant social media presence.
Optimal Conversions has direct and specific eCommerce development and marketing experience with sites of various sizes.
In most of our eCommerce engagements we assume all marketing and product activities for the property in exchange for either a monthly or blended (commission + fee) structure that shares both risk and success.