Successful web marketing is so much more than flashy design, inventive ads and savvy web page optimization.  Most web marketing programs generate huge amounts of data, but most agencies lack a disciplined, integrated process of monitoring campaign performance and adjusting on-going promotions to improve performance.

Optimal’s services include a very powerful feedback loop where our staff conducts careful weekly (and even daily) analysis of web conversions. This insight is used to refine SEO, PPC campaigns (creative and media), landing pages, even PR ideas and site content. This holistic approach results in a dynamic optimization strategy that keeps content fresh, campaigns finely tuned, and conversion rates increasing.