While PR, social media and advertising are all effective ways at building direct (or referral) traffic, the large majority of potential customers use non-branded search terms to find your product without necessarily knowing your name.

Search engines have a tremendous influence on the success or failure of your web marketing programs. If your pages are poorly programmed, your prominence on search engine results pages (SERPs) will suffer despite the success of your PR, advertising and social media programs.
Optimal Conversions recognizes that search engine optimization (SEO) is the interrelated function of traffic and technology. Therefore, our team will work with you to:

1. Continually optimize and update the website by selecting new, relevant content and refining keywords on both pages and links within the site.
2. Encourage other relevant and popular websites to recognize your site as a useful resource, thereby granting you an in-bound link.
3. Engage in on-going PR and social media activities that encourage relevant, highly-ranked websites to link to your web site (and pages deep within your site) for its intrinsic news value.